Coaches play an incredibly influential role in the lives of athletes. Often players spend more time with their coaches than anyone else outside of the home environment. Therefore, it is important that school and youth sports organization (YSO) leaders and administrators take care in setting standards of success for the coaching staff, especially when hiring 1st-time coaches.

At Positive Coaching Alliance, we believe these standards are reflected not just on the scoreboard. While winning is important, it is more important that coaches teach life lessons through sports. We consider a coach that focuses on both of these outcomes to be a Double-Goal Coach®.